Future Talks with Daina Middleton - Twitter's Global Senior Director, Business Marketing

Do you want to better understand participation marketing in the digital age?

Do you want to learn how entrepreneurs/businesses today use digital platforms to encourage their customers to participate in their brands - particularly in Asia?

You are in luck!

The Hub Singapore is again hosting FUTURE TALKS - a series with industry leaders and disruptors sharing their insights, tips and lessons from innovations that have shaken up the business world.

This month, join us as Daina Middleton, Twitter's Global Senior Director, Business Marketing presents to our community on Tuesday, December 8th at 6pm!

The fireside chat includes:
6.00pm: Registration & welcome beers
6.30pm: Fireside chat with Daina Middleton
7.00pm: Q&A moderated by The Hub Singapore
7.30pm: Networking & beers

Seats are limited so reserve your seat today!
Note: Hubbers ticket are for members of The Hub Singapore only

Speaker's biography:

An expert in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton recently joined Twitter to run Business Marketing globally. Before that she was the global CEO of Performics, one of the largest search and performance media agencies delivering performance-marketing solutions clients in over 30 countries around the world.

Daina recognized that marketing and consumerism were undergoing a transformational change nearly a decade ago, and as a marketer, was struggling to use outdated tools, processes and language. It was then that she began to pursue a new method for marketers. She is known for thought leadership in the Participation Econoomy – creating a new marketing lexicon including “the Nurturist” – and has developed a groundbreaking fresh approach to marketing called “The Participation Way.” She published a book about the topic in 2012 called Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage.

Participant marketing shifts the philosophy about how brands and people connect, focusing on action instead of persuasion. Through her many years of client experience and partnering with marketing professionals around the globe, she is determined to redefine marketing to focus on performance, something important to all businesses in today’s competitive market landscape.

Prior to her tenure in the agency world, Daina spent 16 years working at Hewlett-Packard in key marketing positions. At the time of her departure she was the director of advertising for HP’s $28 billion global Imaging and Printing Group, managing both digital and traditional mediums.

Throughout her career, Daina has been a regular speaker and advocate for working women. She recently began researching Pioneer women in a quest to learn more about why equality thrived on the Western frontier. In that quest, she discovered a number of untold stories of remarkable women who held incredible leadership roles and, in those stories, valuable insights applicable today as work-life and family-life are increasingly intertwined. She is currently writing a second book titled #GracewithGrit, utilizing historical narratives to describe how men and women can embrace their differences in communications and leadership styles to succeed in our complex world.

Daina serves as a director on the boards of Healthwise,, the Teton Valley Community Foundation, and Marin Software. She is a member of the ad:tech Board of Advisors, and a regular international speaker with appearances at Social Media Week, ad:tech, WOMMA, Google, 3% Conference, VideoNuze, and iMedia, to name a few. She was named one of Mobile Marketer’s Mobile Women to Watch, and in 2013 received the Gold Stevie® Award in the Executive of the Year - Advertising, Marketing and Public Relations category, in the 10th annual Stevie Awards for Women in Business.

She loves the outdoors, cross-country skiing, and horses and chooses to live where the values of the West are still alive and well outside of Jackson Hole, Wyoming.
Event Timeline
  • The event description was updated. Diff 2015-11-26 01:40:12
More updates
Tue Dec 8, 2015
6:00 PM - 9:00 PM SGT
Add to Calendar
Public $20.00
Venue Address
128 Prinsep Street, #01-01, Singapore 188655 Singapore
The Hub Singapore